As a marketing professional, chances are you eat, sleep, and dream about KPIs. From customer engagement to conversion rates, these numbers are the foundation of your strategic marketing approach. However, as content marketing becomes ever more prevalent in the marketing plans of major companies, it's time for marketers and brand managers alike to step back and seriously consider how their KPIs are measuring various content marketing efforts.



Comments


Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Fred Leo: BizSugar "Contributor of the Week"

Are you eligible to be our BizSugar "Contributor of the Week" on Facebook? Fred Leo is! So give him a big … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!