As a marketing professional, chances are you eat, sleep, and dream about KPIs. From customer engagement to conversion rates, these numbers are the foundation of your strategic marketing approach. However, as content marketing becomes ever more prevalent in the marketing plans of major companies, it's time for marketers and brand managers alike to step back and seriously consider how their KPIs are measuring various content marketing efforts.
How Is Your Content Performing? Metrics to Make Note Of
Posted by CIKMarketing under Online MarketingFrom http://www.inklyo.com 4055 days ago
Made Hot by: ObjectOriented on March 23, 2013 3:53 pm
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
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