Marketing | Small business news; tips; networking

What the Future Holds for Business Blogging - http://blog.hubspot.com

Posted by tcamba under Marketing
From http://blog.hubspot.com 3962 days ago
Made Hot by: problogger78 on June 28, 2013 2:13 am

Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of wh Read More

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Casting the Net Around New Media

Posted by lyceum under Social Media
From http://www.egosoletrader.com 3962 days ago
Made Hot by: thecorneroffice on June 28, 2013 1:46 am

I hereby announce that I am launching a new site called, EgoNetCast. I will cover all things related to new media, especially podcasting (internet radio). I want to give kudos to Leo Laporte for coining the term netcast. Which name do you prefer, "portable on demand (broad)cast" or (inter)net (broa Read More

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Are You Making These Two Amateur Branding Mistakes?

Posted by brettr under Online Marketing
From http://www.bitesizebschool.com 3961 days ago
Made Hot by: problogger78 on June 28, 2013 12:25 am

These two amateur branding mistakes could be sending out the wrong message about your business. If you want to build a consistent brand, this article will show you what to avoid and what's needed to instill confidence in your customers. Read More

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Turn One Idea Into One Hundred: Repurposing Content In The Digital Era

Posted by Sian Phillips under Online Marketing
From http://tweakyourbiz.com 3962 days ago
Made Hot by: BizWise on June 27, 2013 7:42 pm

By Carla Froggatt

The constant push for engaging, informative content to drive on your marketing strategy can often seem an uphill struggle. Most businesses are aware of how crucial a digital marketing strategy is to online success, but generating new ideas week on week can seem impossible. Read More

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Competing For Mindshare Or Meaningshare

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 3962 days ago
Made Hot by: thelastword on June 27, 2013 6:20 pm

It seems, however, we are talking about the wrong thing. Shouldn't we be focusing on creating meaning for the customers? If we focused on creating meaning, we probably wouldn't have to worry about mindshare. Read More

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How To Get Started On Instagram

Posted by jennherman31 under Social Media
From http://jennstrends.wordpress.com 3962 days ago
Made Hot by: PMVirtual on June 27, 2013 5:57 pm

Instagram has received lots of press in the last week and you may be thinking about starting an account now. With both photo and video capabilities, this is a great tool to get exposure for your brand. But, if you don’t have an account yet, you’re probably wondering how to get started. Read More

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How to Promote Your Content Across Owned, Earned, and Paid Media

Posted by bizyolk under Advertising
From http://www.convinceandconvert.com 3962 days ago
Made Hot by: centrifugePR on June 27, 2013 5:40 pm

Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”

While this is true, Read More

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7 Tips on How to Create Content for the Social Web

Posted by resonancesocial under Online Marketing
From http://www.jeffbullas.com 3963 days ago
Made Hot by: maestro68 on June 27, 2013 4:36 pm

Seven simple, insightful tips from Jeff Bullas on how to create content that's engaging, sharable, and resonant with today's short-attention-span audiences. Read More

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What is Content Syndication?

Posted by Carol_Amato under Social Media
From http://www.carolamato.com 3963 days ago
Made Hot by: NolanGreen on June 27, 2013 4:13 pm

As an Internet marketer, I realize that many of the people in my industry don’t talk much about content syndication; it could be that they don’t use it at all or maybe they’re reluctant to share their resources. Read More