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when you think of a person who defines what advertising is who would it be? Some people think of Seth Godin as the defining force of advertising, but actually it is David Ogilvy. Some awesome quotes and a short story to share with you this Thursday. Read More

SlideShare is an under-utilized content marketing strategy that many businesses overlook. But SlideShare presentations have the ability to rank well in search engine results, so you should be optimizing all of your presentations for the keywords you want to rank for in search. Read More

We asked Linked In members of the “Marketing Executives Group“:
What’s the #1 thing you need to figure out about the web?

Over 100 marketing professionals responded. We’ve sifted through all the responses to group and quantify them into an insightful list. Here are the top things marketing prof Read More

If you're in the tech business, now is the time to add content marketing to your strategy. Consumers are crying out for help in keeping up with changing technology, and with a solid content plan, you can save the day. Read More

Discover 7 bright tactics and techniques to boost your B2B Pinterest for business presence, promote your content effectively, and increase your fan engagement. Read More

Are you using hashtags on Facebook yet? I put together a few examples of how small businesses are using them to see what we can learn. Read More

By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a sal Read More

Social Media has changed the web forever in the way it allows customers and companies to interact. Add on top of that the growing world of mobile internet and the whole online arena is in a very different place! Read More

A big challenge with social media marketing is getting more Facebook Likes. OnSpot Social allows you to use an iPad in store as an easier way to get Facebook Likes. Read More