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To figure out how social media can help your small business,you don't need to look far. Just examine how bigger businesses like prestigious tech company IBM is using it. Social media helps IBM employees gather customer feedback, innovate, share the company's expertise and their own and more. If IBM Read More

It is all too easy when redesigning your website to ruin the current SEO. This falls into the silly category and needs to be at the top of the list before the new site is published. Read More

Though the general concept behind influencer marketing is nothing new, formalizing an influencer marketing strategy within an organisation and measuring its value to the company can be a daunting task. Read More

Are you a small business or designer-maker maker looking to sell products online and in need of good e-tailing advice? Our latest TYBspotlight interview with Lawrence Parnis owner of Global e-tailing Portal Craftbay marketplace, revealed essential e-commerce know-how and online selling tips. Read More

I joined Empire Avenue (EA) in April 2011 and have really enjoyed and benefited from my participation. Most importantly I have made meaningful relationships with die hard social media users in over 100 different cities all around the world and I look forward in the near future to going and partying Read More

There is more to price than numbers and emotion. Understanding the Price Ratio will not only help you sell at full price, but deliver more value for clients. Read More

There are various unpleasant tasks involved with blogging. Unpleasant blogging tasks can lead to procrastination and stagnation. Find out how you can get those unpleasant blogging tasks out of your way! Read More

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand's presence in the digital sphere; measuring results when they don't necessarily translate directly into sales; and Read More

When you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone. What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end of the Read More