BizSugar.com › Social Media › Put Yourself on the Social Map: from Vagueness to Greatness [podcast]

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand's presence in the digital sphere; measuring results when they don't necessarily translate directly into sales; and creating innovative experiences to keep customers engaged.