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If you've tried everything except press releases to grow your business, you're missing a key component of your marketing strategy. Here's why. Read More

Google’s Biggest Algorithm Update Since 2001 Google officially announced the hummingbird algorithm update that affected 90% of all search queries on September 26, 2013. Hummingbird aims to describe the “precision and speed” for which Google will now provide search result based around conversational Read More

A good guest blogging strategy isn't about getting paid to write. Instead, the benefits are much bigger than that! Read More

Many do unfortunately. It starts at the beginning of the relationship. You may not realise they have selective hearing until they want to repurchase your product or services. When it happens, your business has added complexity. Here is how it can happen and how to avoid it. Read More

Blogging is a lot of fun and it has so many benefits. However, it can become less fun if it's all about you all the time. Do you feel that when people come to your blog that they are getting something for nothing? If you feel this way then you are a stingy blogger.
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I made an extensive list in an earlier blog of 50 different ways that a business can make savings. Individually, none of them are likely to make a huge difference (depending on the size of your sales reps’ expense accounts, of course), but add a number of them together and you could very quickly st Read More

How many posts should you write per week? How frequently should you update your blog? There is an ongoing debate on this topic so it is up to you on what path to take. Read More

Content marketing is BIG. By consistently creating valuable and shareable content through a variety of online channels, companies are able to establish that they're the go-to brand in their industry and thus gain the trust of their consumers.

To be able to harness the power of content marketing Read More

So rather than thinking of social media as another channel for your hammer to pound messages into minds, think of it as a tremendous opportunity to pierce the tissue of demographics, personas, and other crude generalizations that hide your customers from you, and actually build relationships with y Read More