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Content marketing is BIG. By consistently creating valuable and shareable content through a variety of online channels, companies are able to establish that they're the go-to brand in their industry and thus gain the trust of their consumers.

To be able to harness the power of content marketing Read More

So rather than thinking of social media as another channel for your hammer to pound messages into minds, think of it as a tremendous opportunity to pierce the tissue of demographics, personas, and other crude generalizations that hide your customers from you, and actually build relationships with y Read More

Going into business and being your own boss is the dream of a lot of people. Last year nearly half a million new businesses sprang into being, even with the difficult economic climate. But we all know that a lot of new businesses don’t go on to huge success, and in fact a large percentage fail to m Read More

33 digital marketing statistics you didn't know take a look on the infographic to know statistics..... Read More

The demands on social media marketers continues to grow and distractions are everywhere. For many of us, it’s challenging to efficiently manage the day-to-day tasks involved with the constantly-changing landscape.

With that, it’s important to streamline your social media initiatives as much as p Read More

Holidays are a time for cheer. And a recent survey says B2C small businesses planning their holiday marketing strategies will have something to cheer about come 2014! Read More

By Megan Totka

If you’re like 98.3 percent of all adults, you’ve sat through 5.7 screenings of a “Toy Story” movie with some children in the room.

Here’s a question for you: Why did both you and the children really enjoy the movie? You’ll probably want to answer that question with something l Read More

With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design. Read More

By Jean Dion

Writers that could master SEO techniques were once held in pretty high regard. This was especially true if the stories we created contained a dense amount of keywords in glistening sentences that seemed natural, rather than in stilted blocks that screamed of technique with no heart. Read More