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Casual conversations can be an effective way for an employee to help a customer feel comfortable, welcomed, and valued. But many times, what is said from behind the counter can cause a negative experience and make a customer to think twice about coming back. Read More

When it comes to customer support, doing the little things can go a long way. But how do you keep it simple and cast a rippling effect?

To find out what really makes customers happy, we asked 13 entrepreneurs the following question: What is one creative customer support / service tactic that rec Read More

It’s true when they tell us that it’s much more effective to keep an existing customer than it is to bring in a new one. The biggest brands of today know this and understand the vital importance of boosting customer loyalty in order to develop long-lasting relationships with consumers. Read More

How do you handle customer refund requests, especially when a deposit is involved? What if your contract does not clearly specify how to resolve such issues? Read on for the insights. Read More

An article that presents five major types of customer complaints and along with that it explains how each complaint type relates to a certain department, segment, function, portion of your business, firm or company and how can you deal each complaint effectively.

A must read for marketing lov Read More

Carliz Teague, CEO and founder of Wigs.com, explains her business philosophy in just two words: customer service. Wigs.com, a niche provider of wigs, hair extensions and hairpieces has built its success on the idea that it's up to the business to listen to customers and to do what they want. How d Read More

Marketing communications is the second favourite thing that marketers love doing – be it publicity or any form of ‘spreading the word’. It is almost important as achieving customers' service expectations. Here are some thoughts on marketing a small tourism destination. Read More

Imagine walking into a WalMart or a McDonald’s and think about the type of service you receive. Even the greeters can hardly smile, right? The checkers ring you up without making eye contact. Employees on the floor don’t seem to know where anything is. It sucks, right?

Now think about going to a Read More

It costs more to find new clients than keep existing ones, but how exactly do you get people to stick around? Here are 14 ways to build client loyalty. By following these tips you won’t only foster client loyalty, you’ll keep future sales prospects in your funnel and referrals flowing your way. Read More