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By Martina Mercer

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in.

Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thou Read More

You have a major event coming up. Either a conference, seminar, hosted panel discussion, reception for journalists at a major trade show, a community event – you get the idea. And you have done all your planning and preparations are solid. Now, what can you do to tip your event from successful to a Read More

Are you trying to build your blog? Does it feel like an uphill battle? Overcome these 8 mistakes to improve your profits and results! Read More

There are a lot of entrepreneurs who are running a sprint. They work an untold number of hours — racing the clock, giving up a life today for some greater reward in the future. It’s a high-stakes, high-risk gamble that, by doing what others won’t today, they will get to enjoy what others can’t late Read More

It’s always nice to hear about modern day rags-to-riches stories like Dropbox or Soundcloud that are now worth millions, but for most entrepreneurs, it’s more of a rags-and-more-rags sort of tale. Bootstrapping a business wouldn’t exist if it wasn’t worth it, but the personal effort involved is ste Read More

Here are five of many Gary Vaynerchuk quotes that will definitely inspire you, and shock you as they challenge your core beliefs about marketing. Read More

Building a good reputation online is not an easy task: it requires constant work since every aspect, even the smallest, can have an enormous influence.

For example, the biography of your Twitter profile: an abstract of only 140 characters, essential to get an idea of the user on the first shot. Read More

Simply writing content for your blog isn't always enough to drive traffic there. Here's why you're writing to an empty theater. Read More