Should You Ignore TV Advertising For Your Business?

Should You Ignore TV Advertising For Your Business? Avatar Posted by Sian Phillips under Advertising
From http://tweakyourbiz.com 98 days ago
Made Hot by: MasterMinuteman on August 23, 2014 11:41 am
By Martina Mercer

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in.

Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thousands of people depending on your time slot.

Now, the figures are hit and miss as many factors have to be taken into consideration and despite big brands still investing in TV advertising, many have reduced their budget for it dramatically understanding it will be better spent elsewhere.

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Comments


Written by Shelley Johansson
42 days ago

Cable television advertising has some advantages too -- more affordable, and also much more segmented than network.



Written by lyceum
98 days ago

You shouldn't ignore TV advertising for your business, but you shouldn't every dime on it... ;) Personally, I think most of the commercials on the tube in Scandinavia, is not up to par...



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