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Twitter is a public relations professional’s dream or nightmare. It's one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled must of the fear in the PR community. That is why I thought I would give you a few simple tips to make Twitter a PR tool, not an adversary. Read More

For this week’s post at AMEX OPENForum I outlined 5 Ways That Sales People Can Benefit From Using Social Media

Social media tools are incredible for engagement, amplification, nurturing and deepening relationships – all the stuff that sales is supposed to do. In fact, social media tools are probably more useful in the hands of the right salesperson than the entire marketing department. Read More

What do you do when a competitor cuts prices significantly? This post says that cutting your prices is rarely the best option and provides some solid alternatives. Read More

I read the 4-Hour Workweek not too long after it came out. I bought a copy for my dad, recommended it to my friends and generally considered it a solid inspirational piece. But as its popularity has grown and Tim Ferriss has effectively become synonymous with words like ‘lifestyle design’ and ‘productivity,’ I’ve noticed a serious problem. Read More

What is the most important problem your salespeople need to overcome? Learn what seperates the winners from the losers. Read More

The days of the cold static site are coming to end. Customers are tired of being talked at and are ready to get in the conversation. They’re looking for Read More

Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.

I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.

focus When I am looking for inspiration for my writing or simply trying to connect the dots to make som Read More

Negotiation is not a business tactic that everyone is going to be comfortable with. Reasons vary: It can be intimidating to tell a client or a vendor something that he doesn't want to hear. It can be a matter of cultural comfort zones — while some cultures encourage negotiations, others view the negotiation process as not much better than an argument. To be a successful business owner, however, i Read More

If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking ma Read More

Encrypted emails can enable a company to handle more business online, without concerns of sensitive data ending up somewhere it shouldn't. Read More