The Single Greatest Way To Discover Innovation :: Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5215 days ago
Made Hot by: on February 4, 2010 6:00 am
Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.
I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.
focus When I am looking for inspiration for my writing or simply trying to connect the dots to make something whole, I fall back on a process I’ve come to call monochromatic reading. (Maybe there’s a research study on this somewhere and Nobel Prize winning psychologist who’s got an even fancier name, but that’s my term)
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