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As a business owner, you pay a lot of attention to the look of your business, whether it’s a beautifully designed website, polished product displays or a glossy brochure. But the words you choose to describe your business can have just as powerful an effect on your customers Read More

Will the new health care reforms make small business owners sick? Have a look at this consumer primer and read between the lines in the sections on employers and the self-employed. You'll get a fairly good idea of what some may be facing. Read More

Whether you sell handmade jewelry, baby bibs, or e-books, good product photography is essential for your small business. Many small business owners start nervously biting their fingernails at just hearing the words product photography. They think that they have to own expensive equipment and have years of training to take good photographs. Not so, my friends. With a little bit of research and Read More

For MaryAnn Shank, entrepreneurship is in her blood. She started her first of several businesses in the 1980s and currently runs BusinessFinance-One Inc. out of her home in California. She is also a business plan writer, a web coach, and a blogger. While managing her online business full time, Ms. Shank is an active member of the Business.gov Community. She often shares tips on starting a busines Read More

I spent some time this weekend working on a SWOT Analysis for my consulting business. I've done them before, both as an undergrad and as a grad student, and I've always found them easy. But this one has been particularly difficult. Read More

Online content, through a blog, is a great way to reach more people, build relationships, and drive sales. Always remember to make your last post, your best. Read More

Wondering how the top 100 Fortune Companies are using Social Media? They puts together the most respected and renowned names and here are some statistics for you..
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Thanks to the recent economic carnage, the fear of shopping is keeping many buyers out of the marketplace and it's up to business owners to make it safe again for customers to do business with them. Read More

We've been talking a bit lately about working remotely, and collaborating over the Internet, and videoconferencing can be a big part of that. Today's guest post from Jeff Creech gives us 4 videoconferencing tips to have you looking and sounding your best during your next virtual meeting. Read More

As a customer and client of many types of businesses and services I would like to start seeing sincerity as a marketing strategy. Sincerity creates trust and trust creates fiercely loyal customers. Read More