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As a business owner, you pay a lot of attention to the look of your business, whether it’s a beautifully designed website, polished product displays or a glossy brochure. But the words you choose to describe your business can have just as powerful an effect on your customers Read More

Interview with Stephanie Bagley project manager at Vaynermedia who spearheads the NHL's social media efforts. Includes advice for entrepreneurs on social media. Read More

The goal of any business is for the customer to walk away happy with the transaction. Whether it be product, service, etc., the customer should ALWAYS walk away happy with a feeling of satisfaction that they made the right choice. Tom's Shoes has taken that one step further. Not only do their customers walk away feeling good about a purchase of well made, fairly affordable shoes, they also now wa Read More

Here's how to use socially responsible practices to help boost your sales. Green is just one example of how products and services can be socially responsible. Your product or service can also be socially responsible if a percentage of proceeds from its sale support a cause (such as “pink ribbon” products sold to support breast cancer research) or if it is made by a certain group of people (such a Read More

Online content, through a blog, is a great way to reach more people, build relationships, and drive sales. Always remember to make your last post, your best. Read More

An explanation of why niche marketing works, what it means for your business and why it doesn't mean turning away business. Read More

We've been talking a bit lately about working remotely, and collaborating over the Internet, and videoconferencing can be a big part of that. Today's guest post from Jeff Creech gives us 4 videoconferencing tips to have you looking and sounding your best during your next virtual meeting. Read More

As a customer and client of many types of businesses and services I would like to start seeing sincerity as a marketing strategy. Sincerity creates trust and trust creates fiercely loyal customers. Read More

As the FCC prepares to release its National Broadband Plan next week, I hope it will address expanding Wi-Fi as part of improving mobile data access. It appears no amount of repurposed radio spectrum is likely to meet the expanding wireless data demand for very long. Read More

Travis Campbell wrote this blog post while at InfusionCon (@infusionsoft) the email marketing 2.0 experts and their user conference. Followup marketing isn't nearly as hard when it's profitable. Follow these strategies and see for yourself. Read. Learn. Connect. Read More