BizSugar.com › Marketing › Socially Responsible Marketing in Your Community

Here's how to use socially responsible practices to help boost your sales. Green is just one example of how products and services can be socially responsible. Your product or service can also be socially responsible if a percentage of proceeds from its sale support a cause (such as “pink ribbon” products sold to support breast cancer research) or if it is made by a certain group of people (such as fair-trade coffee grown by indigenous tribes). Your business itself can be socially responsible if you align with a cause and let your customers know about it.