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Is your customer service focused on your marketing efforts or improving the customer experience? Is every interaction with your customer base an opportunity to sell more product? Is there ever a time when you should suspend your marketing activities? Read this post to find out when marketing can kill your customer service. Read More

The increasing noise in social media is getting louder and as that happens the value of the information decreases. What are some things we can do to filter out the noise and reap the benefits? Read More

What’s your story? Do you have one? Is it consistent and relevant? Without having a strong consistent brand/story developed for your organization all of your other marketing campaigns will fall short. Many organizations become so excited about launching new and exciting marketing strategies they overlook the importance of building this important foundation first. Read More

Providing value is priceless to your clients and getting to the point of adding value means an understanding of the Data-Information-Knowledge-Wisdom curve. Read More

Five Forces Technology Group presents a way for IT Service Providers to begin creating compelling customer experiences for their business growth and longevity. Read More

What do you do when a competitor cuts prices significantly? This post says that cutting your prices is rarely the best option and provides some solid alternatives. Read More

Creating new markets instead of competing in current markets can help your business in more ways than you will ever imagine. Read More

A large part of business purpose and mission is answering the question: What is value to my customers?. Indeed this may be one of the most important questions you can find the answer to. Read More

There are lots of options out there and tech trends to be considered for your business no matter what the size. In the end, what you decide to use and what you believe is unimportant depends greatly on the kind of business you run, but Scott Steinberg, publisher of DigitalTrends.com, gives this overview of the useful and the maybe not so useful for businesses in general. Be ware. Scott's picks we Read More

Press releases can be very effective tools to bring the media’s attention to a particular event or topic. However, it’s easy to send out press release after press release, yet feel like you have nothing to show for it. You need to know how to effectively use a press release to market your business with press releases. Read More