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Do you have visitors on your website wanting more information? If you don't provide them easy opportunities to be contacted, you might be missing easy opportunities to better engage prospects. Read More

Astronaut Mike Massimino, who blasted off for space from Cape Canaveral on Monday, sent out the first tweet from outer space. He's known on Twitter as @Astro_Mike. This example shows how Twitter is trafficking off of celebrity and newsworthy events. Read More

With all the noise on the web, this presentation gives some insights as to how you can best leverage technology to monitor the online buzz around your brand. Read More

Marketing and sales has changed. This is a positive thing for progressive marketers and sales people, but it also offers up many challenges for those who are selling like it was 1999. Have a listen to today's sales podcast to find out the three key skills and tools necessary to engage today's consumer and client: Read More

What's SHOP? It's a bill in the Senate, supported by Democrats and Republicans, unions and businesses, that would make it easier for small businesses to provide health insurance to their employees. Read more about it here. Read More

While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness Read More

Joe is a district sales manager who could work in any industry and for any company. In fact, there are many Joe's in all companies. Joe is just a shade away from being a great manager. Read More

As the leader of your organization, the next 6 months will prove to be more pressure-filled then you may have experienced in years. With decreasing prospects and the cost of doing business increasing, a squeeze on profits is inevitable. Companies will look to cut costs and the first place to start is the sales force. The sales force is your com Read More

Ever wondered why your customers choose not to buy from you? I'm talking about the good leads, folks who fit your target market to a tee, people for all intents and purposes should be buying. I believe there are four reasons these people don't buy, work on these and you'll go a long way in converting some of those customers who are currently going Read More

Are you looking for ways to minimize increases in long-term staffing commitments, yet want to position yourself for growth once the economy recovers? Outsourcing is a great way to create flexibility while meeting current demands in the organization, particularly in small and mid-sized businesses. Read More