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The best example of marketing evolving is to consider that the original 4Ps of marketing are now 7Ps of marketing. The additional three elements add an extra layer of depth to the digital marketing mix. Read More

Is your website ready for mobile internet? More internet users are now accessing the web via mobile than desktops. Does your mobile site look good on mobile Read More

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer j Read More

Blogging is a piece of cake when you have the recipe. Here are 31 tips to make your blog a mouth-watering treat that will keep readers coming back for more. Read More

Pointers to pieces on bad writing habits, five challenges you face as a writer, and writing a business book. Read More

These expert bloggers will give you an answer to the most important questions we face when generating leads through creating viral content. Read More

We asked 7o+ different content creators and branding experts what their favorite social network is, and how to get the most out of it. Implement these tips into your blog, brand or business today and see improved social media returns tomorrow! Read More

Enterprise chatbot adoption has reached what some would call a fever pitch. But the reality is that the capabilities and possibilities of chatbots are just beginning to be mined, and the space is expected to grow exponentially. Read More

Whatever your goal, plain language makes a winner out of you. Here is your complete guide to profiting from plain language on your website (or anywhere else!) Read More

How a bank robbery shows the ideal of great customer experience. See what happens when a bank teller recognizes the robbers' online activity. Read More