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Few things should be more important to a blogger than their brand. It is what attracts readers. It is what creates subscribers and evangelists. This post outlines the power of having a manifesto for your site. Read More

At this point most businesses are aware that making the shift to paperless is necessary, but many are going about it all wrong. Matt Peterson, President & CEO of eFileCabinet, points out four common pitfalls. Read More

I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. Read More

Sometimes The Tortoise Wins The Race!

In Today's Modern World You Have Many Choices For Promoting Your Book, Magazine, Product Or Service. Direct Mail Marketing Is The Tried And True As Well As Cost Effective Way To Do So.
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There’s more to a successful business than free cash and killer marketing strategies—sales growth is what truly drives a business forward. But it can't be just about sales growth. It's about scaling a business to produce safe growth. Read More

How does a person begin creating a video? What are some of the rules that shouldn't be broken? Where should the video be posted? What if it isn't perfect? Answers here. Read More

If reactions to your marketing materials have been lukewarm, take a hard look at your brochures, business cards, and fliers to see why they’re not enticing potential customers to buy from you. Chances are, with just a few tweaks, you can make your print material more appealing and effective. Read More

How to promote your business is the number one question out of most people's mouths when they first meet with me. The next question is how can we market on a limited budget, which usually means they have zero dollars?



I let you in on some of the top methods myself and other experts as well Read More

Instagram just launched video functionality. Glorious, 15-second, editable video functionality. Complete with image stabilization. Read More

TweetChat may be down for an undetermined period of time, we still need to be able to take part in Twitter chats. Tchat.io allows you to do just that. The tool was launched earlier this month and works with the new Twitter API. Read More