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Marketing guru Seth Godin suggests "flipping the sales funnel". Instead of putting prospects in at the top of the funnel with the hope of getting some commissions at the bottom, flip the funnel, make it into a megaphone and let those who already love your product promote it for you. Read More

Media has always been very powerful in promoting business. The art of advertising is most important to the success of the business. Internet, and of late the trend of social networking have dynamically changed the concepts of advertising and marketing. Internet tool like social media as a means of marketing is becoming powerful day by day. Read More

Venture Capital investor Fred Wilson talks about what he's learned from both marriage and business about building relationships. Read More

Venture capital investor Brad Feld gives advice on how to work with business mentors. Though he is primarily focused on the IT world, his suggestions can apply to many industries. Read More

Google has an interesting post up on its Retail Advertising Blog. The post gives tactics for marketing to four different groups of people in the current state of the economy. One of those groups is what Google's Yael Davidowitz-neu calls the "slam-on-the-brakes segment." Read More

This article from Fast Company talks about how technology professionals can become involved in reselling software and makes suggestions about the kinds of long term service agreements with customers that can make a business like this profitable. Read More

Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years. Read More

Find out why leaders fail from the Harvard Business Review Read More

It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of othe Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More