It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand.
So can you intentionally use humor to drive awareness and create affinity?
A note on "viral" content -- Let's get something straight: viral is a result of other factors, not a planned endeavor. Or, at least, it shouldn't be. Getting something to go viral is like trying to bathe a cat in ice water. It might happen, but it isn't likely. So why plan for virality? Well, you shouldn't, actually. Instead, do something that you can control - make it funny, or, at the VERY least, entertaining. Here are some examples.
Promoting Your Brand Through Clever Techniques
Posted by morecowbell under MarketingFrom http://www.promotenews.com 5424 days ago
Made Hot by: on June 22, 2009 4:32 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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5421 days ago