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There are hundreds of broadcast network, cable, and radio outlets that need expert commentators — talent — to fill thousands of hours of airtime. This is marketing that requires preparation and counsel. Here is a short 10 point primer to get you ready for your big showbiz marketing break. Read More

Flexibility and work-life balance are contributing to the rapid growth of the freelance economy according to the Staples Advantage Workplace Index, a new study of office workers in the U.S. Read More

From merchant accounts to product images, product descriptions, add-on apps and possible integration with your existing website and back-end systems, there are a lot of details to stay on top of when you build an eCommerce site for your small business. Read More

With all the hype around content marketing and social media, are pay-per-click (PPC) campaigns still relevant to digital marketing in 2016? Absolutely!

PPC campaigns remain a critical component of any well-rounded marketing program Read More

Before you swallow entrepreneurial advice from anybody, ask first whether they’ve ever built a business. And even then, don’t believe them; think about it, and decide for yourself.

http://bit.ly/1RxKU1J Read More

Video marketing is one type of content that you must explore to your business's content. Here's a quick guide on video marketing. Read More

2015 was a full year. On all fronts, we’ve had growth turmoil and passion which resulted in several leaps we made on different directions. You cannot have growth without understanding and you cannot understand unless you read.

Read the complete list of the most influential marketing blog posts f Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

Email remains one of the most popular and effective methods of communicating and engaging with your customers between visits. With one study reporting a potential ROI yield of 4300% for email marketing, this three-part series will help you become an email marketing expert! Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More