BizSugar.com › Online Marketing › Does Your Content Marketing Deliver?

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing services where you can get all sorts of content like:

Website content
Blog posts
White papers
Case studies

This is all great content to feed your content marketing machine. However, more and more businesses are creating content for their SEO and social media marketing efforts and… that’s a lot of content!