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It's probably the hardest thing to do when it comes to writing a blog: finding your voice. In this post, I expose a simple three step process that'll make it easier to pull out your inner, authentic voice and write with passion and ease. Read More

Social networking has captured the imagination of users and businesses alike. More and more businesses today are using the social web for marketing. However, there is still a lot of grey area in measuring the impact of social media marketing. Read More

In today’s environment, content marketing writers must possess a vast array of skillsets to be successful. In Episode 108 of the content marketing podcast, we distill those skillsets down to four “faces,” or four perspectives that every content writer must have accessible. Read More

We should count, analyse and obtain results from these metrics, which are really significant for our business. The rest… hmmm, so we should leave them alone. Because all other figures are only good for blurring our eyes. Read More

When's the best time to send a press release? How can you get a journalist's attention? Get answers to these and other questions about public relations. Read More

However, in the world of business blogging there’s a lot of noise. A lot of content marketers are gagging to get your attention, and with only so many minutes a day to devote to learning and consuming content.. Read More

You know you need to be strategic about how you allocate financial resources in order to get the biggest bang for each dollar. Unfortunately, all too often this ‘strategic allocation’ means you try to do it all in order to avoid paying a full time marketer, IT manager or sales rep. Read More

If you’re still one of those who rely on passwords anyone could remember, there are tips to better protecting all the information you’re storing online. You can create a more secure password by following a few of these tips. Read More

I am back with a new episode of EGO NetCast. It is in a Just-In-Time mode, on the last day of January. My goal is to have four podcast episodes per month; two interviews lined-up and two solo shows, answering questions and talking with fellow podcasters.

The take-away from this episode together Read More

Start by thinking about your primary benefits to your target market. Remember, “they” only care how you can solve their problem or answer their question. Benefits before features! Read More