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This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what Read More

Big data mining sounds great, but big risks, including thorny privacy issues, are also part of the package.
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Mobile apps are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you are out and about. Read More

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. But fortunately, team building is a sk Read More

Once you realize that a successful business requires a flexible mindset and the willingness to change, you are on your way to a better future. “If you can manage your psychology,” Young says, “you’re about 95 percent of the way there.” Read More

In this #TYBCommunity round-up we include posts about managing multiple email accounts, mobile advertising, brand awareness online, grow your Twitter following, Instagram, summer slow down, terrible songs about customer service, business leadership tests, East meets West and more. Read More

Here are ten things that you can do to show your customers the love that they deserve. Read More

The Alexa Rank is a method of evaluating a blog or site based on the traffic generated.

It would be an excellent method of calculation, but it involves only the users that have installed the Alexa toolbar in their browsers.

If you want to monetize your blog with services that use actually the Read More

Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience.

The writer with a knack for writing attention-getting headlines faces the daunting task of Read More

LinkedIn is the world’s largest professional network and now a potent publishing hub, too. If you use it with all of the best practices in mind, then it can be a tremendous, consistent source of connections, information and results. But if you blunder, it won’t be nearly as powerful for you. Read More