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With millions of choices available across the various mobile app stores, discovery is a massive challenge for both consumers and developers. As of this past summer, Android's Google Play Store had 2.2 million apps to choose from, while Apple's App Store, the second-largest app store in terms of pro Read More

Making money from a website or blog seems like an overdone endeavor, but it is a very doable task for almost everyone.


While each business has a diverse set of needs for their online ventures, as well as budgetary constraints to deal with, luckily, the days of spending thousands of dollars to Read More

By now, you probably know that paying attention to your cash flow is vital to the health of your business. This article looks at an alternative cash flow method, often called the indirect cash flow method. Read More

You surely must have noticed an increasing amount of videos on that newsfeed of yours, right? That’s because almost everyone out there is jumping onto the video bandwagon. However, not all of them will make it to that destination. If you want the right amount of traction to help get you where you w Read More

Generally, customers aren't honest about what really motivates them to buy so you have to use strategies to sift through the fibs and find the truth in order to make informed decisions for your business based on customer feedback. Here are some tips for doing so. Read More

Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens, Instagram is actually considered the single most i Read More

We've provided advice in the past about how to improve your video marketing efforts on YouTube and similar platforms for an SEO boost and broader reach. Now we're going to talk about what you should never do on YouTube – or any other video platform, for that matter. These are the mistakes that will Read More

A content strategy sets a path to create, distribute and track the usage of content in relation to the buyer’s journey and the marketing touch points in the sales funnel.

Some experts think content strategy should be separate from content marketing strategy, but for the sake of simplicity we can Read More

Over the course of the past decade, whenever people find out I run my writing business online, they muse about having a website, too. Your website is like a garden for your business. Here are five steps to making that business grow. Read More

With the cost of entry at an all-time low, and the odds of success equally low, more and more entrepreneurs are starting multiple companies concurrently. This “parallel entrepreneur” idea has been around since at least the days of Thomas Edison, and for the new generation of entrepreneurs, who have Read More