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AB Testing, which is also called Split Testing, is becoming very important to businesses that realise that their website is their greatest tool on the web. Their website is the hub of all online activity, and usually exists to either obtain a follower, a lead or a sale. But how do you know what wil Read More

Did you get a negative comment? Bad customer review? Here's why this is an opportunity rather than a setback. Read More

What We're Doing, What's Working and What's Not.

Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. Read More

Good SEO performance means that your site will be receiving a lot of
traffic because it’s showing up in search engines when people look up
specific words or phrases that relate to your site. Read More

A Book Review. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More... Read More

There are those companies that get it – and prosper, and those that still don’t get it – and stumble. Strategic marketing is paramount to achieving long term and short term business objectives. If your marketing actions are not strategic you weaken the potential for better results. So it’s time Read More

PRWeb. Help a Reporter Out (HARO). North Social. Engine 140. iContact. Small business owners, marketers and managers may recognize one or more of these products. But fewer people are familiar with the umbrella brand of Vocus. Read More

When looking at followers, return on investment and social media success, it's clear to see that popstar Lady Gaga is a winner.  Some musicians and businesses dream of having that level of success.  But is it that Lady Gaga is doing something truly different with social media? Read More

I thought Twitter was a joke. A maximum of 140 character messages? You’ve got to be kidding. There’s no way you can use something popularized by Ashton Kutcher and Oprah for marketing … Or can you? Read More

How variety is the spice of your search engine marketing--and especially your AdWords campaigns--as in life. Read More