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The U.S. Department of Justice has stepped up its antitrust investigation of the book class-action settlement between Google and groups representing authors and publishers. So Read More

Good overview and research about Local Search and long term marketing/sales impact. Read More

Check yourself carefully by these fifty-four causes of failure, and should the self-examination reveal that you can check O.K. after each of the causes; it is not likely you will ever be overcome by failure. Read More

Aside from the personal toll, losing highly skilled workers can inflict long-term damage on a business, making it hard to bounce back and forcing managers to spend precious time and money recruiting and training when conditions improve. Yet many entrepreneurs are trimming payroll costs without laying off hard-to-replace employees. Naturally, t Read More

Eye contact in selling. Read More

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic ca Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

Spiraling health-care costs have forced many small employers to reduce the benefits they offer -- or, in some cases, eliminate coverage altogether. And there's no end in sight. Health-care costs for U.S. employers are expected to rise almost 10% in 2008, according to a recent survey by PricewaterhouseCoopers of more than 500 employers and heal Read More

No, I'm not crazy. And no, I don't mean you should have a closed mind all the time. What I do mean is that to be most productive, you need to close your mind to everything except the project at hand. In otherwords, don't multitask. Multitasking keeps you from being as productive as you could be. It makes projects take longer and it keeps Read More