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Canada is one of the best countries in the world to start a business. Here are the best and brightest cities in Canada for startups and entrepreneurs. Read More

If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue.
Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here's what you need to know. Read More

Color has a deep and often subconscious effect on our behavior. Color is often used to persuade or influence us. How you use it in your business can impact whether your business succeeds or fails. Learn about the psychology of color and how to use it effectively in your business.


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Having a well defined, celebrated culture promotes an organization’s identity in a way that nothing else can. In fact, one of the most important things you can do to ensure the success of your business is to create and maintain a strong company culture. Read More

No one wants their rebrand to become the next headline or subject of public ridicule. Here are examples of brands that used proven strategies in their rebrands to excellent effect (and how you can do the same). Read More

Women start over 1,000 new businesses every day in the United States. It’s a great time to be a woman entrepreneur. This is a terrific, FREE ebook with tons of actionable advice to help you start, grow and manage your business.

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If you've decided that it’s time to refresh your brand, keep in mind that giving the customers something new does not always mean they'll love it. Rebranding can be powerful but tricky to execute. Here are 5 rebranding failures so that you can gracefully avoid these rebranding pitfalls yourself. Read More

Coming up with a great company name for your new small business can be challenging and time-consuming. A memorable tagline can present an even greater challenge. A tagline is supposed to communicate what sets you apart from the competition and your brand’s focus. Here are 10 tips to get you started Read More

Every business must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. You can face heavy fines and get into a lot of trouble if you don’t have a license to the fonts and typefaces you use.
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Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. How can you apply scientific wisdom to improve marketing for your business? Here are two great ways.

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