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Only 0.07% of business receive VC, a highly publicized form of equity financing. So, how do the other 99.93% of businesses obtain the capital they need to grow? Read More

As with video gaming, there are several levels of brand success, and there’s one level that will drag you down. Read More

Talk about the best onboarding experience ever. Look around the internet and you’ll find plenty of stories regarding onboarding experiences that are great and some, downright horrible. And in fact, more often than not, employees go through a horrible one.
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Processes aren’t just paper inside folders full of useless information no one looks at. They’re the blueprint for how your business works on a day-to-day level. Read More

This week saw Republicans in Congress pulling their bill intended to repeal and replace the Affordable Care Act. As a result, some small business owners are wondering what to do next. Read More

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

Looking for a simpler, faster way to create new and valuable content? Read some great tips, and get some good resources here. Read More

All startups are in a precarious situation when it comes to hiring top talent. Often, they have neither the reputation nor the capital to attract experienced and respected professionals. Yet for startups, hiring good people is critical.

Why? There’s little room for flubs when it comes to personn Read More

More and more small business owners are outsourcing their work nowadays. Here are some of the tasks a small business owner can outsource. Read More

Dawn Stratton has been in optometry for just about 23 years now. And when you ask her what those 23 years were like, she’ll say:

“A journey.”

A journey that, like for all optometrists, started with long, grueling years of optometry school. Read More