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Each marketing strategy has it’s strengths and challenges. It can be confusing to know exactly where to put your resources. Facebook is a great way to build your community, and Twitter is a great place to be to have immediate interaction. Read More

You say you care about work-life balance, but do you, really?
A new survey found that while women small business owners claim to value work-life balance more than men, women are less likely than men to actually take steps to achieve that elusive goal.
Capital One’s latest Spark Business Barometer Read More

What makes Pinterest so fun and interesting is its function to create different boards that are in essence photo albums that allow you to separate your images by category. This is also great because this allows you to connect with your audience without pushing your product down their throats. Read More

Social media site Twitter may be known for its 140 character limit, but the company has recently announced that Direct Messages will no longer be subjected to that restriction.
Twitter plans to remove the 140 character limit on Direct Messages sometime in July but gave no specific date for the cha Read More

The reason to use Instagram is because your audience may be spending more time there than on other social media platforms. What makes Instagram so appealing is its design for the sharing of visual content that makes scrolling through it feel natural, which is enhanced by beauty of shared images. Read More

We would go as far to say that most small businesses need video content simply because it is easily viewed and even more easily shared, and thus can reach a wide audience in a short period of time. Read More

There are multiple desktop and mobile services that provide live-streaming services for free, some of which also record your broadcast so your audience can view it later in case they missed the live event. Read More

The recent growth in smartphone use has also increased the number of videos being uploaded and watched because they are easily accessible, and more often than not don’t take a lot of time to watch because a person can watch the video and work on their problem at the same time. Read More

QR codes are primarily marketing tools, and are basically upgraded barcodes that allow a person to scan them with their smartphone, upon which a person is led to a website, or shown a coupon that they can show at your store for a discount; or they can be shown a short video, etc. Read More

Amazon and eBay have an advantage because they are cutting out a middle-man such as Google, and have your audience come directly to you - global audience for eBay, and for Amazon only if you’re not selling food or technology. Read More