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From Saving Mr. Banks to Beyond the Shark Tank, people really connect with stories and want to know either what makes them who they are or how things turned out. Your small business is no different. Your clients want to connect in a real way, and telling your backstory can help make that connection Read More

Being connected to the world is addictive! We’re guessing that if you are like most small business owners, you are constantly checking email, sales reports, customer’s comments, etc. So how do you capitalize on this? Make sure you have the apps on your devices that make your life easier. Read More

One of the ways to combat the lack of resources you need to create your own content is to involve your customers. This strategy won’t cost you anything except time to respond to your customers and maybe curate all the content that comes in to your inbox. Read More

You’ve probably heard it said, “Man, have I got a great deal for you.” And it probably was a great deal… just not for you. Here are 4 Marketing lies that every small business needs to avoid to maintain integrity with each customer. Read More

Twitter is a place people go to find help and complain about your business first simply because it’s the fastest and most efficient way to do it. Here's two things you can do to be a part of that conversation. Read More

While scheduling status updates is the most common social media automation tactic, it’s important to remember that replying to customer’s questions and comments should still be done by someone who understands customers’ praises, concerns and problems. Know the purpose of your automated responses. Read More

Make it stop!! I think most businesses have had that thought when it comes to social media and new social media sites. But let’s not forget the point of social media – reaching out to your audience where they are in a way that they want to be connected with. Read More

As great and important as Skype, Facetime, GoToMeeting, etc. are to maintain ongoing relationships, to create a lasting impression nothing beats the personal touch. However, hopping on the plane to cultivate a business relationship is a different beast entirely. Read More

When it comes to saving money keep this in mind: You Get What You Pay For. However, here are some key tips which will save you from trouble and the additional costs of fixing them later on. Read More

What’s the deal with personalized marketing? How can your business benefit for it? Is it creepy receiving an email with products that you have been looking at on a website? These are the questions we will answer today. Read More