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If you consider yourself to be an aspiring entrepreneur, then you should also add another title: amateur accountant. One of the first steps of new business creation and start-up is to figure out how much money it will take to turn your idea into an actual, operating business entity. Read More

Not everyone’s a winner in the Groupon arena. Last week, the online coupon giant launched its first effort to get into big-ticket retail, with a $500 voucher toward a new car sale at a Michigan dealership. Read More

If you’re still one of the doubters of social media's B2B value , watch for the patronizing, polite smiles and nods when you scoff. Maybe it’s you who doesn’t get it. Read More

In the interview Stacy explains:
* How social media has changed the search landscape
* Google Plus and what marketers think about it’s chance for success
* How businesses can improve the SEO value of their facebook page
* How businesses can get more marketing value with their use of twitter
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Tangible value is a gift that give on giving throughout the life of the product, why not get full benefit from it as a seller. Make sure buyers understand and calculate full value when evaluating your offering, their investment and returns. Read More

What makes a start-up fundable? This talk by Angel List co-founder Naval Ravikant gives great insights. If you might seek funding for your business, this video will help you understand how investors think. Read More

In July of 2010 Facebook reached 500 million users. It's a story that most of us will already be familiar with but are there lessons in Facebook's growth that you can apply in your own marketing? We think so.

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Every business is looking to have satisfied customers. In fact, you are looking for customers who are so satisfied, that they will evangelize your product. A large part of customer satisfaction comes down to what they expected in the first place and what you sold them. Read More

A company cannot survive without its workforce and it is important to recognise this fact. Recognition programs can be expensive but they don't have to be. Here are 13 low cost employee recognition tips that might give you some ideas:

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When delivering projects, there are both direct project costs and indirect costs i.e. the costs of running the business to backup the delivery of those projects. A factor for operational costs must be included in all projects that are being delivered in order to understand their overall impact on b Read More