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Since searches on engines like Google is an expression of need, a searched optimized release is an opportunity to reach a consumer directly at the exact moment they express a need: the tool for mass communication the Ivy Lee conceived, is today a tool for targeted marketing. Here's how one small bu Read More

In our last post, we talked about beginning the process of choosing a new tagline for Resonance to support our new business format. Well, we're ready for the next step ... and for that, we need your help! Read More

It visually simulates how Google displays your title and description information on their search engine results pages. Read More

If you're an entrepreneur, you know that things rarely go as planned. Many don't survive the "Valley of Death" stage, when start-ups scramble for funding, resources, and customers, while still trying to get traction for their business idea. And yet some entrepreneurs hit it big and transform a busi Read More

In this interview, Steve Kamb of NerdFitness.com is telling us why a healthy lifestyle matters and how to make changes towards having a healthier life. Read More

Team-building days were once all the rage in the corporate world, but as the recession bit harder they fell out of favour and were deemed an unnecessary expense. Read More

Don't we all just love to hate Facebook? In this post I go over some of the ways that the Facebook experience can pose challenges to a small business' marketing efforts. Read More

Social media plugins can be effective marketing tools to demonstrate approval. Use the Facebook Social plugin to add “social proof” to your website. Read More

If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. Read More

We talk a lot about content.
We write about it in our blog.
We give content marketing tips to our clients.

Content is KING!

That’s great. But where does all this wonderful content come from? If you aren’t struggling with content, you probably aren’t doing content marketing right. This is ha Read More