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If you’ve ever changed jobs, chances are you have a stack of old business cards sitting around somewhere. Those of us with the packrat gene hesitate to throw them out. After all, we spend our hard-earned money to have new business cards produced. And let’s be honest, there is something special abou Read More

Objectives are very subjective and at times personal, so why not use ROO as a way to get greater engagement and add to ROI in a way that goes beyond numbers. Read More

A PRM should be the one repository to manage content of all types and from all sources to enable all partner audiences to succeed. Read More

It’s that time – you have to pitch in front of a prospective investor, convince them and get the necessary funds for your startup. This can be a great experience or your worst nightmare. Everything depends on how you prepare for it. Read More

I wanted to expand on my post, Insight And Co-Creation, and much of my writing on Value Propositions/Creation. Often, I speak of the value we create in the Read More

Branding yourself today is easier and more significant than it has ever been. The issue is most people have overlooked this area.

I am going to start you out with strategic branding essentials that you need to attract targeted business. Read More

Quotes from Youtility, the New York Times best selling business book, featuring Ann Handley, Lee Odden, Joe Chernov, Joe Pulizzi and Jay Baer. Free download. Read More

Janice Person, Social Media Director for Monsanto, joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read More

Becoming a credible and influential blogger in this tech savvy world is surely a challenging job. Perhaps one of the main reasons people find it so hard to do a good job at content marketing is because there are millions of bloggers online who claim to be the best. Sadly, only a handful of these ar Read More

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers.
Unfortunately, there’s a flipside: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, bu Read More