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This is the second article in the Can You Hear Me Now? Series of blog posts in which I embark on a journey to find the most cost effective home office VoIP plan for my computer repair business. Read More

Juggling several online marketing tactics simultaneously is no small task. Less organized professionals might find it downright impossible. But the benefits of a well-executed integrated online marketing strategy far outweigh the effort involved, especially in a tough economy. Here are four cost-effective tactics to get your media working together Read More

Tax expert Barbara Weltman advises small business owners of their new obligations under the stimulus's recent changes to COBRA, and how they can take advantage of extended "carry back" tax refund rules. Read More

President Barack Obama freed billions of dollars to help the nation's small businesses on Monday, hoping to get credit flowing again to Main Street, not just Wall Street. He heaped praise on the little guys of American industry, often overshadowed in the blitz of government bailouts. The centerpiece of Obama's latest plan will allow the gover Read More

Larry Chase shares what he's found successful in getting press coverage, as well as what to look for when being pitched to give press to another firm. He also identifies some savvy uses of social media while covering Internet marketing for Web Digest For Marketers. Read More

The notion of a payroll tax holiday has received support from the left and the right. And it might prove a particular boon to small businesses. Find out why. Read More

An article on figuring out how to present a solution that is aligned to your buyer's priorities. Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More

Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More