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Obama and Geithner proposed a plan last week to use $15 billion from the TARP fund to purchase small-business loans on the secondary market in order to encourage banks to make more of them. This week, that plan blew up in their face. Here's the how and why. Read More

In the weeks since President Obama proposed rolling back federal income tax rates on the nation's top two marginal tax rates as part of his federal budget, the term "small business owner" has turned into a political football. Proponents of the budget proposal claim that less than 3% of small business owners have net household income above $ Read More

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money. These efforts are at odds with what SMBs say they prefer. As a so Read More

Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

I have constantly ignored the warnings of mixing business and family, hoping that somehow the new transaction would follow a different pattern. However, without fail the same challenges and issues ultimately occur which draw the transaction to a pre-mature conclusion. In this article, I have listed the Top 5 reasons why business and family do n Read More

Every company already has the tools it needs to do that - they're called marketing communications, public relations, and customer service. They are each powerful when the proper definitions are used. Read More

Step 1: Validate your prospect. Read More

These days, it's not enough for a small business to rely on the products and services it offers and the prices it charges. Having a strong brand identity lends credibility in a crowded marketplace and gives a company a personality beyond the people who work there. Here's what you need to know about brand identity development. Read More

Researching for legitimate work from home or what is most commonly known as "telecommuting positions", can be a difficult task and may open up some risk factors you are unaware of. Read More