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Branding your company effectively helps people recognize your logo wherever they see it. Make branding a part of your small business strategy. Use these tips to establish your own brand. Read More

There’s no secret formula for success in business, there’s no genie in a lamp that will magically offer everything we need for our businesses to be successful and there’s no absolution that whatever strategy we employ is guaranteed to work.  But despite the odds, despite what intangible (and someti Read More

I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases Read More

This article contains tips and tactics on how to effectively use email marketing for your business. Read More

Starting a new business can be a wonderful experience when you need less capital to invest with it. The easiest way to save money and, at the same time, grow your business is to distribute leaflets to the potential customers. Read More

Scarcity is one of the most compelling marketing strategies available. Learn how to use this tactic effectively. Read More

Do you manage people? Here are 6 ways you can specifically grow as a leader in your organization. Read More

With nearly 1 billion users, there is no doubt that Facebook is the largest social media network in the world and a marketer’s dream land. Read More

You may have noticed that online review sites are popping up everywhere, and consumers are turning to these sites to leave reviews on businesses they’ve visited or products they’ve used. Read More

Article spinning is an older SEO technique. SEO experts of the late 1990s and early 2000s found that they could save money on content by rewriting existing content into new, semantically unique articles. Read More