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A shopping cart is a vital yet often overlooked feature of e-commerce websites. Many companies believe just slapping together a very basic cart is going to be fine, no matter what it ends up being. While ‘sticking to the basics’ can be great, this doesn’t tend to work well. Customers have many comp Read More

Email marketing is an important part of keeping in touch with your customers. A lot has changed thanks to the increased use of the internet. Email marketing is older than most of the upcoming marketing methods but it is still effective when handled properly. Some of the most important things to kee Read More

There are many tools in the marketing arsenal for business owners but a website is quite irreplaceable. This is especially due to the fact that the internet has become part of almost everything we do. A business cannot grow without communication and this is why there is branding, catch phrases and Read More

The shopping cart is an essential feature of eCommerce websites. Unfortunately, many companies fail to recognize how severely this feature can affect their business. They think the basics are fine, because hey, it’s just a shopping cart, right? Wrong! There are many issues which could persuade cust Read More

Email marketing, sometimes also referred to as electronic marketing, is a form of direct marketing. It allows the company or professional to relay information directly to their customers. Many professionals wonder if email marketing is truly worth it for their eCommerce sites. Does it provide any b Read More

When you acquire products for your eCommerce site, they come with a product description. These descriptions are written by the manufacturer, and are incredibly basic. They give the details of the product, such as size, weight, color, what it does, etc. It does not offer your customers much more tha Read More

Social media is a fantastic marketing tool which offers numerous benefits. One of these benefits is the accessibility. Any company can set up an account on one of the various social media websites and start to gain a following. For the most part, this form of marketing is free. Granted, most social Read More