BizSugar.com › Marketing › Tips On Creating A User-Friendly Shopping Cart (Part 2)

A shopping cart is a vital yet often overlooked feature of e-commerce websites. Many companies believe just slapping together a very basic cart is going to be fine, no matter what it ends up being. While ‘sticking to the basics’ can be great, this doesn’t tend to work well. Customers have many complaints about the shopping cart and checkout experience, and in order to make the process user-friendly these complaints need to be addressed.