BizSugar.com › Marketing › Email Marketing For eCommerce Sites

Email marketing, sometimes also referred to as electronic marketing, is a form of direct marketing. It allows the company or professional to relay information directly to their customers. Many professionals wonder if email marketing is truly worth it for their eCommerce sites. Does it provide any benefits, or is it a waste of time altogether? Let’s take a look at the benefits email marketing can provide for eCommerce sites.