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The opportunities that are available to companies online on a global scale are abundant, but challenges exist in successfully penetrating foreign markets. The primary challenge is that of localization, the process through which content is translated and made relevant for an audience encompassing cu Read More

Many businesses are missing the boat when it comes to integrating Facebook into their business. An interview with Sherry Hyle. Read More

We started out with a group of about 10 contributors. These were people that were well known and well liked in the industry. About half of them are still with the blog. Ann Smarty, to name but one. Read More

But when a steady stream of customers began coming through the door before the family-owned Chagrin Hardware had even opened for the day on Saturday, it was clear that it had turned into much more than that. Read More

Rather than spinning your wheels to get your squeeze page or high converting page ranked, consider these tips for getting targeted traffic to that page, bypassing “SEO”… Read More

This is a social media campaign executed through pure cleverness. Here’s how you can do the same for your company: Read More

Before you can just set up a mobile campaign, there are a few things you’ll need to iron out to make sure your website is mobile friendly. Read More

You have to be professional and engaging. If you fail to accomplish these two things in your pitch, it will be deleted without being read. Read More

Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites? Read More

By 2014, Morgan Stanley predicts “more users globally will connect to the Internet over mobile devices than desktop PCs.” Read More