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Some businesses put too much weight on search rank for their keywords or too much emphasis on social media, overlooking on site SEO and user experience. You can’t do that today and expect good search rank from Google. Read More

Many people think that social media tools are a time drain, with resultant decrease in productivity. A recent study commissioned by Google and conducted by Milward Brown has found this way of thinking to be totally inaccurate.
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Here are the four big reasons to adopt responsive web design. It is the remedy for the mobile Internet, there’s really no need for a business site to have separate URLs for mobile browsers. Read More

For the majority of websites a separate site isn’t needed because a responsive website would be able to adjust to fit the size of your screen no matter what device you are using. The only reason to still have a mobile site is if you were treating your mobile site as more of a mobile app with very l Read More

Despite the fact that it lags behind social media giants such as Facebook and Twitter in membership, with Facebook clocking in at over 900-million users and Twitter topping 140 million, StumbleUpon’s relatively small 25-million users are currently contributing more than 50 percent of all referral t Read More

In the beginning search engines did not consider links in their ranking algorithms, but businesses wanted links to their site simply for the valuable traffic from a specific target market.
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Recently a colleague of mine who provides virtual CIO services sent me some intriguing questions about how he handles SEO partners, along with my answers. Read More

In most companies I work with, we find we can splinter an existing audience segment into 10 new segments based on the type of media they prefer to consume. Read More

The reality is that usability stems far beyond the realm of digital and interactive. It’s a means of running your company. Read More

If you’re going to put them in place be very clear about what you expect. The idea behind these things is to make your life easier, not break the site, after all. Read More