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When it comes to online shopping, consumers aren’t always likely to see the best products and information. Sometimes, it’s more about which companies pay for visibility than it is about creating a great user experience. That’s where Shopswell comes in. The team aims to improve online shopping throu Read More

While everyone has distinct characteristics that help them move forward in business, there are a few qualities every truly valued employee shares. That’s why we asked 10 Young Entrepreneur Council (YEC) members the following question: What one thing makes your most successful employee so successful Read More

Business isn’t supposed to be personal. But your personality can actually play a big part in how you run your business and whether or not you’re able to manage your team successfully. In fact, MetLife recently created a paper that explores the idea of leadership personality types and how they can i Read More

Today, it’s quite easy to start your own line of work. You’ll need resources, of course, but nowadays, it’s not that tough to get crowdfunded. So, opening up is quite easy, but the follow up tends to become the difficult part. You might have gone to business school, or you might have taken an onlin Read More

One of the best ways to promote your small business is through the media. But it’s hard to get media attention. Have you tried reaching out on social media every day, calling every time you have something to say, and creating a sense of urgency so the media gets engaged? Well guess what? That’s not Read More

If you want to break through all the noise on social media, it sometimes pays to advertise. And when it comes to social media advertising, Facebook is still the king. If you want to make the most of your Facebook advertising efforts, then check out the 10 things you might not know about Facebook ad Read More

As a business owner operating out of your home, it’s likely that you assume your homeowner’s policy provides sufficient coverage. It doesn’t. While you should read your homeowner’s insurance policy to determine what is covered and what isn’t, it’s smarter to consider purchasing policies expressly d Read More

A marketing plan with social media best practices that are proven to work is a good way to increase your brand exposure and get your products and services in the limelight. It doesn’t need to be tricky– your business just needs to follow these five best practices to help you establish an effective Read More

The relative newness of search engine optimization has opened a door for scammers and frauds, making untrustworthy SEO companies a common issue. Here are the red flags to look for. Read More

Running a business comes with inherent risks: An employee could get injured on the job; a natural disaster could destroy property; or a client could file suit, alleging a contractual breach. For those and other reasons, it is important to protect your assets, both business and personal. One of the Read More