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Author David Meerman Scott will be discussing specific marketing lessons that the Grateful Dead used to become the most iconic band in history. Check out the replay of this interview to learn the interesting backstory behind the book, and techniques that all writers can use to create interest in their launch Read More

Used to be, a diligent small business owner with a great idea and plenty of gumption could grow a business through word of mouth alone. In many ways, that’s still true.

Yet today, much of the “word of mouth” conversations and recommendations, which can make or break a business, are happening online, not face to face Read More

Learn how to multiply your words, content, and your SEO visibility by marketing with multiple modalities during a special Published & Profitable teleseminar call, Tuesday afternoon (August 3rd) at 4:00 PM EST.

During this free call, Roger and Traci will discuss the problems associated with single-media marketing modalities, the psychology behind how people learn and process information, and how content producers can make the logical transition to multiple marketing modalities Read More

One Woman® is a business development program of Texas Business Alliance (TBA). TBA has a mission to equip minority- and women-owned businesses to be qualified suppliers, ready to compete for public, private and international opportunities through progressive development, and specialized training. One Woman® is one of TBA’s six core specialized training programs Read More

When it comes to expanding your business globally, minority-owned firms have a natural competitive advantage-and a new initiative may further improve their chances at success Read More

Jay Conrad Levinson, the Father of Guerrilla Marketing, has hailed this new ebook as “positively brilliant.” In it, Traci Hayner Vanover details not only how to improve your Fiverr gig listings, but how you can also be using this new venue as a creative networking and promotional tool for your business Read More

If starting a business conjures up visions of spending thousands of dollars on setup costs before you ever open your doors, you’re in for a pleasant surprise Read More

Here’s a newsflash — information posted online isn’t private.

Think of your personal accounts as your own personal brand, and treat them as such. You truly ARE what you tweet (and post to facebook, and youtube) Read More

At some point, some employees may realize the grass is not greener on the other side of the street. They want to come back Read More

In my mind, Old Spice was always an old man scent. I mean, it's called Old Spice, for cryin' out loud.

The next thing you know, I’m yelling for my husband to stop fast-forwarding through the commercials so I can catch another glimpse of bare-chested Isaiah assuring me that Old Spice can do more for me than improve the scent of my guy Read More