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What keeps you from coming up with new ideas? We would be surprised if we realized how many of our “own ideas” are clear derivatives, responses to someone else’s idea. A new idea is a rare thing. We actively block them from happening. The movie industry regularly criticized for a lack of fresh idea Read More

Stories are not quickly forgotten. We remember what is told to us in the form of a story more than anything else. We talked about why you’d want to use serial content. We talked about the structure of a great story. But how do you actually do it, as a brand? Do you have to be some kind of great nov Read More

Recently, a dear friend and I took our families to the neighborhood pool. No sooner had we sat down to chat than he proceeded to make a confession that had evidently been on his mind lately. He professed to be the world’s worst procrastinator. He confessed that he lets things sit on his desk until Read More

For a long time, guest blogging has been a link-building standard. SEO experts far and wide have touted its virtues for building links and improving traffic. But, is that page rank still worth the effort? While some may disagree, I believe that the days of crank-em-out guest posting is dead. We tur Read More

We are about to finish up a major client project at the end of June. It has been a good run, and while we are proud of the work we accomplished, it is time to move onto something new (like an editorial calendar for WordPress, ahem…). As we make this shift, I have been thinking a lot about how we ca Read More

With an endless array of choices, we should feel amazingly free. No matter what we might want, there is an option for us to fulfill it. The more choices we have, the better satisfied we should be because we can choose exactly what we want. This is not the case. More options, more choices, are restr Read More

You are the average of the five people you spend the most time with. Think about that for a moment. The people you’re around the most influence how you think and how you behave. Their effect on you is subtle yet complete. Now think about Facebook, or Twitter. The friend who posts the most, or the c Read More

Ideas are a dime a dozen. It’s the execution that counts. How do you execute a new idea? How do you make the leap? It is not as easy as it sounds. Move too quickly and we risk wasting time on an idea that wasn’t very good. If we wait too long, the big moment, that perfect opportunity, will pass and Read More

In 2004, technology writer Chris Anderson wrote an article titled “The Long Tail” in WIRED magazine. Two years later, an expanded version of his post was released as a book with the same title. This book went on to become a New York Times best seller. Chris went on to accomplish the same feat again Read More

They say that what doesn’t kill you makes you stronger. I would say, what you kill makes you stronger, and this past week, we got stronger. We did something that many people find unthinkable. We shut down our largest web application – TodayLaunch. There was little fanfare and few tears. It was the Read More