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Your team has provided you with some blog posts to get ready to publish. Some are pretty good. Some are decent. Some need to be beaten into submission (the blog [...] Read More

For many bloggers, a good day can be as simple as opening a blank page and cranking out a new post. At least we published something, they might think. But, [...] Read More

The launch of CoSchedule has ushered in many changes here at Todaymade, including a newly found focus on sales. After being in business for several years, a focus on sales is not particularly new, but with a new product in the pipeline we have started to think about them differently. How can you co Read More

A content map is used to plan an entire website’s content, helping you see how your content relates both to your goals and to your reader’s goals. Similar to mind [...] Read More

Not long ago, the team was in the conference room brainstorming ways to increase our productivity. We had recently acquired a massive pile of work to do, and were contemplating the launch of our content marketing editorial calendar – CoSchedule. From that situation came the question: how can you ma Read More

A few weeks ago, I made the trip from Atlanta to North Dakota to spend some time hanging out with the Todaymade crew live and in person. While I was there, we had a few great discussions about who we were as a company and who we were becoming. As a company, we are growing up. Todaymade is constantl Read More

You’ve finished your blog post and now you have to decide which blog category it belongs in. Is it best to include a blog post in all possible categories, or to choose just one main one? I suppose the question you need to answer before starting down this path is one about the purpose of category. S Read More

For many years, I had a lingering sense of dissatisfaction in my career. It wasn’t that I had a “bad” job cleaning up kid puke or mopping overflowing toilets. (Those jobs had come earlier in my career.) Rather, I felt caught in a string of jobs where the boss was more interested in an adherence to Read More

Henry Ford was a brilliant machinist, inventor, and business tycoon, but he would have never made it without his reluctant business partner James J. Couzens. There’s a good chance, though, that you’ve never heard of Couzens. Most people don’t know that before starting the Ford Motor Company in 1903 Read More

Medium looks beautiful. Clean design, great concept, full of potential treasures to be read. The idea of Medium was to allow for “medium” length content. It wasn’t the short 140-character tweet, but it wasn’t a novel, either. Though once carefully curated, it has been opened up widely to writers ar Read More