BizSugar.com › Marketing › How Marketing & Sales Convince Someone To Buy Without Selling

The launch of CoSchedule has ushered in many changes here at Todaymade, including a newly found focus on sales. After being in business for several years, a focus on sales is not particularly new, but with a new product in the pipeline we have started to think about them differently. How can you convince someone to buy what you are selling? How can we convince someone to buy CoSchedule? With marketing, advertising, and sales we are really trying to accomplish the same thing – sell more stuff. Much of the time, we try to make it sound like magic or science. But here’s [...]