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The mythical Social Media Manager Lone Ranger, working on his own, busy managing the content of multiple clients, keeping one eye on the numbers for instant ROI, another on incoming Tweets, responding to customers while creating and gathering content — is that the best way to do it? The team approa Read More

Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one in my audience cares about Google Plus. No. At some point you’re going to need to pay attention to that social network gnat t Read More

Did your blog post put several readers to sleep today? Too bad. Even your blog post on how to create a Twitter account could be so awesome that it instills excitement. Using a centuries old technique — if Shakespeare could have blogged, would he? — you can not only keep your reader awake, but you c Read More

The thought of tightening the belt during the holiday season sounds like a bad idea. If there was ever a time we let things go — food, finances, diet, will power — it’s during the end of the year when holiday after holiday hit. New Year’s Resolutions are often an unfortunate reaction to end-of-the Read More

  Twitter is a deceptively simple social network. You can set up your perfect Twitter profile. Feeds are either public or private. You can follow users, and be followed. You only have 140 character to speak your piece. And you can use a hashtags for organization. That’s pretty much it. Except it’s Read More

Choosing a business or product name can be one of the most difficult and crucial business decisions that we make. The right name can make or break our product, and most of the time we usually only get one shot at getting it right. So, it only makes sense to see what some of the greatest product nam Read More

Social media management is the professional version of social media marekting. This means that as a social manager, you are tweeting, blogging, and posting on behalf of someone other than yourself. This could be in an agency or consultancy setting, or for a corporation or brand. Sending tweets and Read More

A sales echo-chamber is an ugly thing. It’s just you and some stuff for sale and a whole lot of silence. You may have invented the better wheel, but if no one is buying it, you won’t be in business for very long. It’s not your customer’s fault. They are interested in buying, but maybe not from you. Read More

Find out how product development actually happens. It involves understanding the development cycle and how to avoid getting stuck in the middle before we ever learn what the customer actually wants. Read More

As always, we want a quick fix for increasing traffic, building up fans, and creating a community around our brand. Somewhere in all of the ideas we have, a contest is going to come to mind. Give something away for free, we think, and we’ll get tons of traffic! Sadly, no. Contests rarely work out l Read More