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Managing the social media for your brand is only made more difficult by the many platforms that don't seem to want to get along. Is there a solution? Maybe... Read More

The land was wide, open space, and the possibilities were endless. It was almost daunting, settling and starting brand new. The Homestead Act of 1862 encouraged settlers to start a farm by freely giving them the land. The settlers could have the land provided they did three things: file an applicat Read More

In 1997, author David Shenk wrote the book Data Smog: Surviving The Information Glut. He theorized that the explosive growth of information made possible by the Internet was both helping society make forward-progress while simultaneously overwhelming us, the individual. He later revisited his origi Read More

Pinterest might be the new kid on the block when it comes to social networks, but we shouldn’t let that new social network smell fool us. While the network boasts a measly 10.5 million users when compared to Facebook’s 850 million, its users are active, and they pack a big punch. With closer invest Read More

Hype. It’s a word that has surrounded social media marketing for years. We all know what I’m talking about — those Internet marketing gurus who are maybe a bit extreme, perhaps a little too enthusiastic for close comfort. They seem almost rabid when it comes to Internet marketing, touting Facebook Read More

 Gini Dietrich is no spin doctor. In fact, she started the PR and marketing blog, Spin Sucks, to tell the world exactly that. Dietrich is out to change the negative face of PR and marketing by being an expert in both.  She knows spin, and tells the world how to avoid it. One of the top-rated commun Read More

It’s a lovely ideal, that image we have of inspired writers busy writing, barely able to keep up with the words that flow from their pen, but it’s not very realistic. Writers get writer’s block, whether they’re writing the company blog or the next Great American Novel. While it is mainly an issue o Read More

Is your blog drowning in despair? Do you find yourself guarding a lake of dead content? Masking the problem won’t make it any less troublesome. Keeping a blog alive is a challenge for any blogger. In honor of today being Friday the 13th, let’s look to the movie franchise to find out how to make our Read More

Today Google rolled out a revamped version of Google+, keeping its social networking product in line with the overall changes Google has been steadily making to all of its products to unify the user experience. According to the official Google blog, A critical piece of this social layer is a design Read More

Avoiding trends is a great way to keep our closet free of outdated clothes. Avoiding trends on social media, though, is a huge mistake. Social media trends give us instant stats that we can use to for fine-tuning, content ideas that will get noticed now, and even links and social recommendations th Read More